Monday, February 6, 2017

Everyday Beauty: The Creative Mind of Elad Yifrach — Exciting Design News From One of My Favorite Design and Style Companies, L’Objet

New York designer Elad Yifrach astonished me last year with his Dada-inspired tabletop décor, and then a series of ‘Magic and Mystery’ and 'Smoke and Mirrors' desk designs, dining décor, and witty white porcelain rabbits. Then he introduced fantastic candles inspired by his travels and memories of his cosmopolitan life.

Now…just months after those impressive introductions I have news of his latest ventures—a new West Village style store, and a new apothecary-style collection of bath and body and room scent products.

Bravo, Elad.

You saw L’Objet candles and mysterious objects exclusively on THE STYLE SALONISTE last year.

Now Elad’s restless and fever-dream creativity has created a refined and focused new style store on Bleecker Street.

And I crown Elad ‘Best in Show’ for his beautiful, trend-setting and directional new collections (Tulum-inspired) that he presented last month at Maison & Objet style trade show in Paris. Following this highly successful trade show introduction, L’Objet will have these new designs in-store soon.

L’Objet: The Shop

Highlights of Elad’s L’Objet collections are displayed on shelves and vintage tables of the store—along with new and rare classic books, vintage lighting, antique décor, glass, candles, soaps, and Fortuny pillows (Elad has a lively association with the family that now directs Fortuny). 

If you venture to Elad’s new shop on Bleecker Street in the West Village — you must — you will see the luxurious and sensual new L’Objet apothecary range of body care and room scents made from natural materials and essential oils, and developed with brand perfumer Yann Vasnier.


The new L’Objet apothecary collection comprises three fragrances: 'Rose Noire', 'Côte Maquis' and 'Bois Sauvage', very sensual, in beautifully presented hand and body wash, hand and body lotion, room spray, and bath salts, and soap.

His candle collection is beautifully presented in a matte white porcelain container, with mysterious graphics and a ‘lucky’ number.

I’m particularly fond of his ‘Jasmin d’Inde’ candle, with a subtle jasmine scent that reminds me of Jaipur in the spring.

All About Elad

Elad Yifrach, founder and creative director of L’Objet, designs luxury tabletop and decorative accessories using time-honored artisan techniques and traditional fine crafts styles. All of the company’s products are his original designs.

Elad began his career as a young interior designer in Beverly Hills. After many months of inspired exploration and sourcing the world’s foremost artisans to make his designs a reality, L’Objet was born in 2004.

Born and raised in Israel, Elad was immersed in the Mediterranean region’s rich cultures, history, crafts, and natural beauty

Elad works with small studios, craft ateliers, and a diverse group of traditional manufacturers, to create limited-edition objects.

A shimmering dinner plate may be fired three times with hand-applied 24k gold.

His delicate jewel-like frames have become collectors’ items for their precious gold finishes and exquisite quality.

Elad lives in New York City where he is a yoga devotee. He often travels to Paris, Tulum, Israel, and London, and for in-store events around the country. When he’s at home, he loves entertaining.

Where to Shop

370 Bleecker Street
New York, New York

L’Objet’s style and home concept store in NYC’s West Village showcases vintage one-of-a kind pieces, as well as lighting, ceramics, charming petite gifts of great delight, tabletop decor, and glassware. The home collection is chic, and tilts toward elegance as well as weekend casual and beach-house. The designs are evolving, and Elad updates every detail each season. He recently presented his new designs and collections—some influenced by his passion for Tulum—at Maison & Objet in Paris.

L'Objet is also available in dozens of stores around the world, including Harrods, Neiman Marcus, Assouline, Beauty Box and Between the Sheets.

All locations here:

Where to Find Elad
Instagram: @lobjet

Images courtesy of L’Objet.


carrps said...

Oh, Diane, I ADORE L'Objet! I hadn't realized how many "objets" I already had. Of course, this forced me to go order a few more. Sigh. So irresistible.

Diane Dorrans Saeks said...

Hi Paula-

Yes...I agree.

L'Objet is ver many pieces to love and collect and enjoy every day.

I'm so happy to hear of your enjoyment--best--DIANE

julia peter said...

Nice Post..Thanks for the Sharing..