With its ambitious new RH Modern collection, Restoration Hardware jolts the design and interiors world. The key: RH commissioned leading architects and specialist designers to create exclusive new designs, new concepts, new ideas.
RH worked closely with some of the world’s leading designers like Ann Marie Vering, Anthony Cox, Jonathan Browning, Marmol Radziner, the Van Thiel family, Theo Eichholtz, Raimond Puts, Richard Forwood, and others.
The California-based company is now offering thrilling new lighting, clean-lined furnishings, sprightly cocktail tables, bold outdoor furniture, pared-down sofas, and superbly edited new concepts using bronze, rough-hewn wood, concrete, and rich metals.
The key to the new concept is in the fearless mix. Modern here means tables of rich woods with rustic elements, along with tufted sofas in sensual velvet or leather. There are sexy Versailles-appropriate chandeliers and shimmering sconces. There's shagreen, just a dash, to give modern a super-luxe glamour. Or the look can be minimal and yoga-sleek with cashmere-soft sheets, alpaca throws, and mind-altering pure white linen curtains drifting in the afternoon breeze.
 |
ITALIA CHESTERFIELD SOFA, MARCUS RECTANGULAR COFFEE TABLE, BOULE DE CRISTAL ROUND CHANDELIER
|
Come with me to see my edit of the new RH Modern. I’m impressed with the vision of Gary Friedman, who dreamed up this new direction in design, and embraced modern in a new way.
I’m also impressed with the creativity and confidence evident in the designs by the bold Jonathan Browning with his versatile lighting.
I love the natural tones of new bedding. And there’s the unexpected clash and jolt of modern luxury (crystal sconces, lush linens, velvets) with the surprise of raw concrete.
There’s boldness in the large-scale outdoor pieces. Brushed and matt bronze is the metal of choice. These are pieces to collect and enjoy for many decades. It’s warm modernism, sexy and comfortable.
 |
| HAYDEN SECTIONAL, MACHINTO CABINET, CANNELE ROUND CHANDELIER
|
 |
| JONATHAN BROWNING’S PAULILAC CHANDELIER |
 |
| MASLOW SPIDER RECTANGULAR DINING TABLE, MAXIM SIDEBOARD, CAGED CUBIST PENDANT |
RH Modern Furniture
The collection rollout inspires a new way of thinking about modern. The RH view is not about denial and it’s not Bauhaus. It’s often hand-crafted in ways early modernism, infatuated with the machine-made, would not comprehend. Lighting with crystals and complex geometries, adds glamour and mystery to rooms. Materials are shown to advantage. Wood is celebrated and shown to advantage. Textured linens add to the modern allure. Lines are pure, refined, restrained. And then there’s the contrast and seductive contradiction of tufted velvet, soft-to-the-touch alpaca, and a froth of Himalayan wool.
 |
|
BARDENAS SOFA, BARDENAS LOUNGE CHAIR, BARDENAS COFFEE TABLE by Marmol Radziner
|
 |
| CROSBY SIDE TABLES:Silver Églomisé with Polished Stainless Steel; Gold Églomisé with Burnished Brass, Silver Églomisé with Bronze. |
 |
| MACHINTO DESK, BEZIER CABINET, NAHLA RUG |
Designers on Display
The most impressive aspect of RH Modern is the roster of designers Gary Friedman drew into his orbit. These are experts in their fields—lighting, outdoor furniture, accessories, textiles, wood craftsmanship, pendant lighting, metal. All designs are exclusive to RH Modern. Also on display at the new galleries is the RH Contemporary Art collection.
 |
| JONATHAN BROWNING (PHOTO: SETH SMOOT) |
 |
| JONATHAN BROWNING’S BOULE DE CRISTAL LINEAR CHANDELIER |
 |
| ANN MARIE VERING (PHOTO: IAN HANSON) |
 |
| ANN MARIE VERING’S CYPRESS CHAISE |
 |
| THE VAN THIELS (PHOTO: SY DELORME) |
 |
| MACHINTO FOUR-POSTER BED, MACHINTO DRESSER, NICHOLAS OAK ROUND SIDE TABLE |
 |
| THEO EICHHOLTZ (PHOTO: MARC HOM) |
 |
| THEO EICHHOLTTZ’S CAGED CUBIST PENDANT |
 |
| RAIMOND PUTS (PHOTO: KOOS BREUKEL) |
 |
| RAIMOND PENDANT BY MOOOI BY RAYMOND PUTS |
 |
|
NICHOLAS AND HARRISON CONDOS (PHOTO: MARTYN THOMPSON)
|
 |
| THE CONDOS' AGEAN OUTDOOR COLLECTION |
RH Modern Style
At the opening of the new RH Modern in Los Angeles, which I attended, Gary Friedman, RH Chairman and CEO, noted, “Los Angeles is arguably the creative capital of the world, and has become the epicenter for art, architecture, fashion, film and music. In many ways RH Modern reflects the spirit of this great city, as does the work of the many talented artists, architects, art directors, designers and manufacturers who collaborated to bring this new brand to life.”
Gary Friedman also noted, “From antiques to architecture, from the environments we work in to the devices we work with, there is a modern sensibility that is influencing what we see and how we live in the world. While the American market for modern furnishings has always been surprisingly somewhat small, the convergence of these modern trends creates an opportunity to develop a much larger market.”
 |
ANTOCCINO CONSOLE TABLE
|
 |
| HEATHERED COTTON CASHMERE DUVET, SHAMS, AND SHEETING |
 |
| KRISTOFFER SECTIONAL, RAIMOND PENDANT BY MOOOI |
INFORMATION:
Departments dedicated to RH Modern can be found at RH Chicago, RH Denver, RH Tampa, and RH Flatiron in New York City. RH Modern can also be found at the company's first stand-alone RH Modern Gallery in LA.
RH Modern collections on display include exclusive designs by international creators. New furniture collections are from Barlas Baylar, Anthony Cox, Thomas Bina and Rudy Sr. and Rudy Jr. Van Thiel; lighting from Jonathan Browning and a classic lamp by Mariano Fortuny; modern rugs by Ben Soleimani; outdoor offerings from Leo Marmol and Ron Radziner, Ann Marie Vering, and José Gandía-Blasco, and reissues of iconic originals from Milo Baughman.
RH Chicago, The Gallery at the Three Arts Club located at 1300 North Dearborn Parkway.
RH Denver, The Gallery at Cherry Creek located at 2900 East 1st Avenue.
RH New York, The Gallery in the Historic Flatiron District located at 935 Broadway.
RH Tampa, The Gallery at International Plaza located at 2223 N Westshore Boulevard.
RH Modern located at 8772 Beverly Boulevard, Los Angeles (near North Robertson) has floors of the RH Modern collection, as well as a terrace and garden with outdoor furniture. The RH Modern gallery offers complimentary valet parking. Phone 424.281.1326. Hours of operation are Monday through Saturday from 10am to 7pm, and Sunday 11am until 6pm.
RH Modern Source Book
540 pages
designed by Fabien Baron
CREDITS:
All images from Restoration Hardware, RH Modern, used here with express permission.
No comments:
Post a Comment